Events for retail brands
Event production for retail brands in Latvia - new store openings, product launches, seasonal activations and PR events with media engagement.
Our approach
Retail events are a marketing tool - the goal is not just to celebrate but to generate brand awareness, social media activity and media coverage. EventPro builds retail events as mini-campaigns: photo-friendly walls, hashtag zones, influencer integration and media press kits prepared in one package.
We work with chains (RIMI, Maxima, Lidl), fashion brands (Mango, COS, Reserved), electronics (Euronics, RD Electronics) and specialty stores. For each event we analyze the target audience, pick the right format and build materials that keep working on social media after the event.
Relevant formats
Store openings
Grand opening with corridor zone, gifts for first customers and media materials
Product launch parties
New product or collection celebration with influencer integration
Seasonal presentations
Spring/fall collection showcase with fashion elements
VIP client events
Loyalty programme closed evenings with special discounts
Pop-up activations
Temporary stores and brand activations of 2-7 days
PR and media events
Media and influencer-only events with embargo presentations
What we account for
- Media kit and PR materials - we prepare digital press kit with images, video and brand facts
- Photo-friendly elements - branded photo wall, hashtag zone, ringfast viral elements
- Influencer integration - partnerships with Latvian and Baltic brand ambassadors
- Social media content - 30-60 second reels, photo galleries, story-friendly moments
- Logistics for guests and product - cloakroom, gift bags, first-purchase at the event
Frequently asked questions
How much does a store opening cost?
Moderate retail event (3 hours, 100 guests) - EUR 5,000-12,000. Large brand launch with media and programme - EUR 18,000-45,000. Grand opening with artist and high PR - EUR 50,000+.
Do you bring in bloggers and media?
Yes, we have partnerships with Latvian bloggers (fashion, lifestyle, foodie), journalists (Diena, IR, Magnetic) and Baltic influencers. We prepare embargo packages and media seminars.
Do you make video coverage?
Yes, one of the main retail event deliverables - 30-60 second ad reels for social and a 1-2 minute brand video.
How early to plan?
8-12 weeks ahead for concept, media coordination and prep. Urgent - no later than 4 weeks ahead.
Can the event integrate product sales?
Yes, a popular format is 'soft launch' - guests can buy with special discount during the event. We work with POS systems and cashier staff.
Ready to start planning your event?
Send a request and receive a tailored proposal within 24 hours.
Request a quote